Our Story
Clif Bar & Company started on a bike ride. Our founder, Gary, took a bite of yet another energy bar and thought to himself, “I can do better.” Two years later, CLIF Bar was launched and soon became the leading energy bar.
As much as we loved the original, many of the women here at Clif Bar & Company were in search of a bar more suited for us — something just as flavorful and satisfying, but smaller and with fewer calories. And, we wanted this bar to address our unique nutritional needs.
So we put our minds and taste buds to work to create something delicious and nutritious. In 1999 we launched LUNA. It was an immediate hit with active women who wanted something that tastes good and is good for them.
As a company we hold ourselves to not one, but five “bottom lines”:
- Sustaining our business by creating long-term, sustainable goals and continuing to grow within our means
- Sustaining our brands by making nutritious and delicious products, and never compromising on quality
- Sustaining our planet by keeping our impact on the environment small, even as we grow
- Sustaining our people by creating a workspace where people can thrive and find balance, even from 9-5
- Sustaining our community by being good neighbors and giving back to the community in which we live
Today, a decade after the first LUNA bar, we are still spending a lot of time in the kitchen doting over the bars. But we feel even more nourished when we are doing the things we enjoy most, and giving back to the community. To see what keeps us inspired and connected with other women check out LUNAFEST, Team LUNA Chix, LUNA Moms Club, and our friends at the Breast Cancer Fund, and Healthy Child Healthy World.
We feel incredibly lucky to be able to work at a place like this. We hope you join us – even if it’s just by eating a bar or two!